CAN YOUR STYLE EMPOWER YOUR LEADERSHIP?

More than ever women are being called to lead in society.
Many think they need to sacrifice feminity to be powerful leaders.

With this idea, we deepen the problem that we already are in - women competing with men.

In my view, this is not about competing, but about authoring who we are.

 

It's been my personal story too.

Growing up without a role model who showed me I could own my feminity while still leading,
I spent years hiding my true power as a woman. It didn't work.

 

Hi! I am Susana Nudelman Perczek, a Latina personal style coach, and founder of Dare to Wow.

I support the Latina impact-driven women in politics & public service
leverage their authentic personal style without having to sacrifice their feminine power. 

 

You lead a dynamic and demanding life that requires you to make bold decisions on a regular basis
to maximize your influence and create change. It is easy for your unique personal style to get lost in the
complexity of your responsibilities. When this happens, your presence loses its essence, and your
leadership gets watered down. 


If you are a woman in a leadership role looking to grow your impact, let's work together. 

"It seemed that my clothes mattered more to people than anything I had to say, and optics governed
more or less everything in the political world, and I factored this into every outfit.”

- Michelle Obama, Former First Lady of the United States of America

WHAT YOU WEAR TELLS 
THE WORLD WHO YOU ARE 

How you dress will always affect how people respond to you. It's inevitable.

What you choose to wear shares
how you view the world, and how you want the world to view you.

In fact, your clothes empower your feminine leadership & deepen your visibility.
(Science has shown it takes mere seconds for someone to form an impression of who you are.)

I totally understand.

It's easier to wear the same things when you don't have the time, energy, or
knowledge to know what works best for you or how to reflect the right image.

 

Well, you are in the right place!

"Working with Susana is a life changer. She works to figure out who you are and what you need ​
and how to create the best you. The result is that my personal style has taken
my influence and impact to a whole new level."

- Holly Ruxin, CEO & Founder Montcalm TCR & Montcalm Capital

I WORK WITH

Latina Women in:
- Public Service
- Political Leaders 

 

My clients work in highly visible roles and the common thread
is they are determined to lead for a larger purpose.

HOW DO I WORK?

ASSESS

Set up a time to talk with Susana.

Use this form

PLAN

Meet with Susana to identify your goals
and create a plan to get there

EXECUTE

Achieve your personal style
to empower your leadership

I bring a strategic approach that leverages your strengths and values to design your unique personal style.
Together we will prepare your wardrobe for any sort of event: working from home video calls,
public speeches, fundraisers, town hall meetings with community leaders, and personal gatherings.

As a result, you will feel fearless, beautiful, and confident
to lead while you leave a memorable mark wherever you go. 

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MOST FREQUENTLY ASKED QUESTIONS

COVID-19 is forcing us to let go of the past and think of new ways of being and leading.
No matter what happens, our clothes continue to interact with us and to affect how people respond to us. Now it's a perfect time to look at your personal style to reassess and reinvent how you want to be seen.

READY TO EMPOWER
YOUR FEMININE LEADERSHIP &
DEEPEN YOUR VISIBILITY?

 
 

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