
READY TO AMPLIFY YOUR WOMAN LEADERSHIP?
More than ever women are being called to lead in society.
Many think they need to sacrifice feminity to be powerful leaders.
With this idea, we deepen the problem that we already are in - women competing with men.
In my view, this is not about competing, but about authoring who we are.
It's been my personal story too.
Growing up without a role model who showed me I could own my feminity while still leading,
I spent years hiding my true power as a woman. It didn't work.
Hi! I am Susana Nudelman Perczek,
style coach, and founder of Dare to Wow.
I empower women to use fashion smartly & sustainably to amplify their confidence, leadership & impact.
You lead a dynamic and demanding life that requires you to make bold decisions on a regular basis
to maximize your influence and create change. It is easy for your unique personal style to get lost in the
complexity of your responsibilities. When this happens, your presence loses its essence, and your
leadership gets watered down.
If you are a woman in a leadership role looking to grow your impact, let's work together.
"It seemed that my clothes mattered more to people than anything I had to say, and optics governed
more or less everything in the political world, and I factored this into every outfit.”
- Michelle Obama, Former First Lady of the United States of America





WHAT YOU WEAR TELLS
THE WORLD WHO YOU ARE

How you dress will always affect how people respond to you. It's inevitable.
What you choose to wear shares how you view the world, and how you want the world to view you.
In fact, your clothes empower your feminine leadership & deepen your visibility.
(Science has shown it takes mere seconds for someone to form an impression of who you are.)
I totally understand.
It's easier to wear the same things when you don't have the time, energy, or
knowledge to know what works best for you or how to reflect the right image.
Well, you are in the right place!
"Working with Susana is a life changer. She works to figure out who you are and what you need
and how to create the best you. The result is that my personal style has taken
my influence and impact to a whole new level."
- Holly Ruxin, CEO & Founder Montcalm TCR & Montcalm Capital
I WORK WITH
Women
- Management, Director & C-Suite level
- Public Service
- Political Leaders
- Business Owner
- Entrepreneurs
My clients work in visible roles and the common thread is they are determined
to lead for a larger purpose & create impact.
HOW DO I WORK?
PLAN
Susana creates a plan
to get you there.
EXECUTE
Take the steps to achieve your goals
to upgrade your personal style.
I offer online and in-person services.
I always bring a strategic approach that leverages your strengths and values to design your unique personal style. I will create a sustainable wardrobe to upgrade your personal style brand.
You will have the perfect outfit for any event: working from home video calls,
public speeches, interviews, and personal events.
As a result, you will feel fearless, beautiful, and confident to lead & create
an impact whatever you do & wherever you go.
MOST FREQUENTLY ASKED QUESTIONS
Life after COVID is forcing us to let go of the past
and think of new ways of being and leading.
Now it's a perfect time to look at your personal style to reassess and reinvent how you want to be seen.