MEET SUSANA N. PERCZEK
Susana N. Perczek is the founder of Dare to Wow, the San Francisco/Bay Area, CA-based personal styling and lifestyle wardrobe coaching service. Susana and her team want to help you connect to your inner beauty,
identify your true signature style, and decode the mystery of dressing.
She believes that when you claim your true personal style you will show up in the world with more confidence and in your power. “So many women have these set ideas about what they can and can’t wear. They’re often so hard on themselves—and they’re also often confused” Perczek continues. “I help breakdown some of these beliefs and show them how to dress stylishly and confidently—no matter the age, size, lifestyle or profession.”
Susana's vast clientele includes the 40+ busy professional woman. Her roster includes women from all walks of life such as CEO's and VP's, Solopreneurs, Lawyers, Real Estate Agents, Creatives and more. She is based in the San Francisco - Bay Area and also works with clients in Washington D.C. and through virtual sessions. Susana also spreads messages of Daring to Wow through speaking engagements, her webinars and Instagram posts.
Susana embodies international flair. Her love of fashion and appreciation for quality was inherited from her grandfather, a European textile merchant, and her stylish Latin American grandmother. She was raised in Buenos Aires, Argentina, and Lima, Peru and then moved to the USA to pursue her college studies. In California,
she earned an MFA in Graphic Design & Advertising and worked for major advertising agencies both in San Francisco
& Miami as a graphic designer as well as a print production director.
Using humor and tough love, Susana uses these influences to show her clients how to create or enhance their true signature style so that it fits their lifestyle & personality, while also empowers them to think and see clothes differently.
In 2014 Susana took a bold move and decided to start her own business. Originally named Style Rescue, she launched it in 2014 in partnership with Jill Sperber. Together they masterminded and created the business. In June 2015, Jill returned to the world of law. Susana knew this was her calling & changed the name of the company to Dare to Wow.
GREAT GRANDMA IN ARGENTINA
4 YEARS OLD
Susana has outstanding taste & an elegant style that is vibrant and creative, yet sophisticated & refined.
She is able to calibrate her approach to a wide range of fashion styles and strikes the perfect balance
of working within the parameters of your comfort zone while also coaching you to explore new ideas.
- Asheley, Recruiter