ABOUT SUSANA NUDELMAN PERCZEK
Susana Nudelman Perczek (she/her), personal stylist & founder of Dare to Wow.
For over 8 years, the core of Susana’s work has been personal styling women-driven professionals to leverage their authentic
style to consistently show up as their best selves. Susana believes that it is easy for your personal style to get lost
in the complexity of your responsibilities. When this happens, your presence loses its essence, and your leadership gets
watered down.
Prior to launching Dare to Wow, she managed the print production departments for two major advertising agencies (in Miami
and San Francisco) and she also dedicated her time to mothering her 2 now young adult children.
Today, Susana works with clients across the professional ladder but with a particular focus on women's impact-driven leaders.
Raised in Buenos Aires, Argentina, Susana exudes an international flair that infuses her passion for fashion to influence
professionals to own their style. She is a graduate of CSUF, and a former graphic designer & advertising executive.
ABOUT DARE TO WOW
Dare to Wow is a minority, women-owned personal styling and wardrobe consultancy, with a specialized focus on leveraging authentic style for impact-driven leadership. It was founded in January 2014 in San Francisco, CA. Currently, we work with clients
in the DC-Maryland-Virginia area and the San Francisco-Bay Area, CA.
Dare to Wow empowers women to use fashion smartly & sustainably to amplify their confidence, leadership & impact.
Driven by our core values of creating personal style wardrobe strategies, we were founded to help professional women
committed to being their best version of themselves. Every client that we engage with is an opportunity to improve personal confidence, increase leadership and shift consumer preferences for a green economy and sustainable planet.
AT 4 YEARS OLD
WITH MY FAMILY
TODAY
