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I am Susana N. Perczek, the founder of Dare to Wow, a personal styling and wardrobe coaching company. 
My team and I understand that your role demands you to be your best. We are here to help you create your personal signature style so you can lead with greater confidence and power. 


Our services are for the 40+ professional and driven woman. Our clients include public speakers, leadership executives, business owners, coaches, and public servant leaders. While I work on a yearly retainer with an exclusive clientele in Washington DC, Maryland, Virginia, New York, and San Francisco, our variety of online services are offered to women clients throughout the world. 

My love of fashion and appreciation for quality was inherited from my grandfather, a European textile merchant, and my stylish Latin American grandmother. I was raised in Buenos Aires, Argentina, and Lima, Peru and then moved to the USA to pursue my college studies. In California, I earned an MFA in Graphic Design & Advertising and worked as a designer and executive print production director for major advertising agencies in Miami & San Francisco.


With an international flair that blends humor and tough love, I use these influences to show my clients how to create their personal signature style, empowering them to lead with authenticity and strength.

In 2014 I made a bold move and decided to launch my own business, Dare to Wow.
I live in Maryland with Ruben my husband of 25 years, our 16-year-old son Juliano and brown Labradoodle "Shanti". Also, our 19-year-old daughter Sylvana is nearby, attending American University. In my free time, I love to practice yoga, hike, watch international films and share a great conversation over a cup of coffee.

Susana Perczek personal stylist, personal styling Dare to Wow, Susana's great grandmother, style, fashion


Susana Perczek at 4 years old


Susana Perczek personal stylist, personal styling Dare to Wow, San Francisco photoshoot, style, fashion, image consultant, personal shopper


Susana has outstanding taste & an elegant style that is vibrant and creative, yet sophisticated & refined.
She is able to calibrate her approach to a wide range of fashion styles and strikes the perfect balance
of working within the parameters of your comfort zone while also coaching you to explore new ideas. 

- Asheley, Recruiter

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