STYLE THAT CHANGES
Step into your True Beauty.
Having a wardrobe that represents who you are and is curated to fit your professional & personal life
can be confusing. You want it to be functional and organized,
but you also want it to be beautiful and reflect your authentic personal style.
I believe you can have both.
I work beyond make-overs to help you transform the way you dress
& rethink how your clothes reflect who you are.
My mission and passion are to simplify and decode the mystery of dressing.
Because truly, when you claim your true personal style you will show up with a new level of authenticity,
a boost in confidence and more joy and ease that will create endless possibilities.
I am Susana Perczek founder of Dare to Wow,
a San Francisco, CA based-personal styling and wardrobe coaching business
determined to help you the professional +40 woman to find, define and refine your personal style.
You have a full life!
You travel often, are in front of management and potential clients,
give speaking engagements or presentations
plus you have a packed social agenda that includes family & friends.
You want the ease and joy of always having the right wow outfit to wear for the occasion.
NO MORE! "I HAVE NOTHING TO WEAR"
I don't want to just create another pretty outfit (although I do that too).
I use art and design principles to transform your wardrobe
so you can have your own personal style brand.
Maybe you have been wearing the same style for a long time.
Maybe you are going through a life transition.
Or maybe you need a new outfit for a speaking engagement, job interview or special event.
Even if you are aren't exactly sure what you need but are craving change,
together we rethink + refresh + create a personal style brand to meet your
professional + personal lifestyle needs.
• Have a closet that is decluttered and organized so you
never have to wonder where things are or walk by piles
in every corner.
• Too few or too many, create a plan to upgrade your
wardrobe so you can have simple solutions to wear for
your work & personal lifestyle.
• Know your color palette to help you choose the right and
• Understand your body proportions so there is no more
difficulty knowing what flatters at the current stage and avoid
unnecessary comparisons and frustrations.
YOUR DILEMMAS, I HAVE ANSWERS.
Here are some of the ways I can help you.
• Hate shopping, overwhelming to even step into a mall,
let me do it to avoid buying impulsively or the same things.
• Repurpose clothes you love, to use them in new ways
(perhaps your grandma's long coat becomes a vest)
• Personal e-look book so no more difficulty putting outfits
together and 5-minute dressing.
• Avoid accessory confusion and infuse your personality into
your jewelry by knowing what are your best metals to wear.
"STYLE CAN CHANGE YOUR LOOK
BUT IT CAN ALSO CHANGE YOUR LIFE"
Research shows that it takes mere seconds to form an impression. In business, there are no second chances for conveying credibility and relevance to retain clients, persuade decision makers, or negotiate resolutions.
There is one simple way to convey credibility and relevance without saying a word: your personal image.
Science has also proven that what we wear affects our interactions with others and,
sets the overall mood, energy, and tone for our day.
I believe the way we dress becomes part of our signature.
I don't agree on having 5 items in our closets - I believe in having less of the wrong pieces and more of the right ones.
This means figuring out what isn't working and finding the right solutions for your style and lifestyle.
I create an e-lookbook to give you everything you need based on your needs,
your tendencies and your personal style brand.
It is this guide that makes "I have nothing to wear",
"I wish I know what looks good" phrases of the past.
DARE TO WOW PHILOSOPHY
- Susana's approach to personal styling -
WE ARE IN THIS TOGETHER.
My mission is to make Dare to Wow a caring, educational,
efficient and transformative experience.
I give personalized tips for a style, upgrade that lasts a lifetime.
IT'S NOT ABOUT SHOPPING. IT'S ABOUT THE REMIX.
Unlike personal shoppers on commission from a store,
I focus on working with what you already own.
Depending on the contents of your closet,
I may not even step foot in a store.
INSPIRING IS MY THING.
You are constantly changing.
Your personal style needs to shift and evolve with you.
My goal is to inspire women to dress stylishly and confidently.
and to remind them to love and to be themselves. To go ahead,
wear a shiny necklace, a red pair of shoes, a funky top and show up for what
you believe and for what you care.
WE ARE IN THIS TOGETHER.
I personalized and customized my services to your lifestyle
for a style upgrade that lasts a lifetime.
INSPIRING IS MY THING.
You are constantly evolving as so is your personal style.
My goal is to create a personal style that inspires you to be your very best.
IT'S ABOUT BEING A CONSCIOUS CONSUMER.
We start working with what you already own.
I support sustainable fashion brands and alternative ways to shopping
including fashion fixing, vintage & second-hand shopping, and rentals.
Working with Susana is a life changer.
She works to figure out who you are, what you need & how to create the best you.
The personal transformation that can occur can really leverage
your personal & professional life.
- Holly, CEO/Founder
What I love most is that I look and feel more professional
but I don't look like someone I'm not. I look like me all grown up.
Now, I stand in my closet at night and get excited about getting dressed the next day!!
- Elizabeth, Real Estate Agent